Our Story


Bringing together the strength, stability and easy-care properties of cotton with the soft and unique handle of sustainable and traceable cashmere, JH Lounge pieces are the perfect year-round next-to-skin layer. An edited and refined offering with subtle design signatures, these are the simple yet essential pieces for both on and off duty, and here to take the noise out of getting dressed.

JHL by Juliette Hogan launched in June 2020, as a niche offering with a rich and trusted pedigree, and has quickly become some of the best-selling pieces in the Juliette Hogan stable. With a core collection complimented by new styles and limited seasonal colours, JHL delivers both confidence and freshness to our customers as they return to grow and refresh their wardrobes with us.

JHL delivers relevance in tune with the life, style, and values of today’s customers through garments that are designed to both enable and enhance our way of living, and to resonate with a new consciousness.


JHL was launched in 2020 as a niche offering with a rich pedigree. Created by designer Juliette Hogan who launched her eponymous brand in 2004 after completing her studies in fashion and textile design at Parsons School of Design.

Juliette works with a small and dedicated team in her New Zealand based studio to create the JHL collection. We are proud of the relationships we have developed over the years within our industry and these are so integral to the ongoing success of our business. We are mindful with our manufacturers and aim to work with integrity and honesty at all times.


JHL pieces are consciously crafted, purposeful and useful. JHL delivers relevance in tune with the life, style, and values of today through garments that are designed to both enable and enhance our daily lives, and to resonate with a more conscious way of living.



With a focus on form and function - we design for style, for freedom, for a signature simplicity.


Knowing at the heart of our quality is materiality and a love of the materials that create freedom, feel beautiful, fit naturally, and have innate quality and style.


Never compromising where we source from and how we work, looking out for people, planet and process.


We design with a true understanding of the lives our community leads and the flexibility and longevity they need - we design for life.


A new offering with a rich pedigree delivering true quality - in aesthetic, in craft, and in mindful design.


At JHL, we understand that sustainability is a journey not a destination. We have established four pillars with clear goals and commitments to help guide us as we work on a cycle of continuous improvement on our sustainability journey.


To embrace and support our wider community
Maintain engagement and wellbeing within our team
Support and strengthen local industry
Nurture responsible partnerships


Design for a long life
Use sustainable and responsible materials
Responsible supply partnerships
Enable circularity


Use minimal and sustainable packaging and consumables
Minimise our carbon footprint
Zero Waste


Long term sustainable success
Engage stakeholders in our sustainability journey

Key highlights of our current actions and ongoing projects driven by our sustainability commitments are outlined below.


Quality and timeless design
Recyclable garment swing tags made from FSC certified 100% recycled paper
Garment neck labels are recyclable and made from 100% recycled cotton and printed with soy ink
70% recycled content unbleached tissue paper printed with water based ink
Printing collateral is made with ECF (Elemental Chlorine Free) FSC® Certified pulp from Responsible Sources
JHL products are made using ethically harvested, sustainable, and traceable Cashmere and certified organic Cotton
100% natural fibers (including care label) so able to be composted at the end of its life
JHL is a member of Mindful Fashion New Zealand (MFNZ) with active participation in working groups
Measured Scope 1 carbon emissions through Toitu Carbon Assess program to identify areas of improvement
Composting at Head Office including hand towels and natural fibre fabric scraps
Recycle soft plastics, cardboard, paper, recyclable plastics in HO and stores
Transitioned to compostable bags from supplier



Elimination of single use plastics in business operations
Set targets and initiate changes to reduce our carbon footprint through the Toitu Carbon Assess program
Benchmarking and establishing targets against the Textile Exchange Material
Trialing a paper courier bag.
Move away from individually bagged garments from supplier


JHL garments are made from a unique cotton and cashmere blend. We choose cotton for its strength, stability and easy-care properties, and cashmere for its soft and luxurious handle. We use sustainable and traceable cashmere sourced from Inner Mongolia. The goats roam grasslands freely, they are not treated with chemicals or hormones and their fibres are harvested in a cruelty-free method by hand combing in their native grasslands. Our cashmere is processed without the use of chemicals or industrial colouring. 

As a brand we have always appreciated the feel and drape of natural fibres. The technology around fabric development is an exciting and evolving space and globally there is a keen focus on sustainability in the production of both natural and synthetic fabrics. We are always looking closely at the circularity of our fabric choices. We are excited by the continued evolution to a more transparent sharing of knowledge within our industry (both from our suppliers, and to our consumers), and this, combined with the ongoing improvement in technology and fabric productions, ensures we are able to make more consciously sustainable choices with our fabrics and fibres now more than ever before.

If you have any questions or would like to know more about sustainability at JHL, please reach out to us at hello@jhlounge.com 

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